A $100M outdoor brand watched helplessly as unauthorized sellers eroded their carefully built distribution network. With over 100 unauthorized sellers driving prices 35% below MAP across Amazon and Walmart, authorized retailers were threatening to drop the brand entirely. Their internal teams were overwhelmed, managing separate enforcement efforts across eCommerce, retail, and distribution channels.

The Breaking Point:

⚠️ 100+ unauthorized sellers across marketplaces
⚠️ 35% average price erosion
⚠️ Strained relationships with 200+ authorized retailers
⚠️ Three internal teams working in silos on enforcement

Beyond Automation:

The brand then tackled the root cause by adding Sigil’s supply chain investigation service, shutting down problematic distribution channels before products could reach unauthorized sellers. This dual approach transformed their marketplace control from reactive to proactive, protecting both pricing and partnerships.

The Final Impact:

This isn’t just about ROI – it’s about regaining control. By replacing manual enforcement with automation, the brand turned a business-threatening challenge into a growth opportunity. Five months. 100x ROI. One automated solution.