How a Premium Pet Food Brand Stabilized Pricing & Grew Revenue on Amazon by $45,000 monthly
The Challenge
A premium pet food brand was facing mounting challenges from unauthorized resellers on Amazon. Despite having a MAP policy in place, third-party sellers were consistently undercutting prices, disrupting relationships with retail partners, and diluting the brand’s presence on the marketplace.
At the start of the partnership, the brand was tracking 48 unauthorized resellers across 742 listings—a volume too high to manage manually without straining internal teams.
The Partnership
The Premium Pet Food Brand partnered with Sigil to reduce unauthorized seller activity and restore pricing consistency. Their team brought deep MAP expertise and a proactive approach, and Sigil provided the tools to enforce at scale.
Using Sigil’s platform, the brand was able to take action across entire seller accounts, not just individual listings, allowing for more efficient and decisive enforcement.
The Results
In just a few months, the coordinated effort delivered significant impact:
528
$45,000+
+++
“My favorite part is how easy the dashboard is to navigate and work with. I love that it actions a seller at once—not just a specific listing.”
— eCommerce Manager at a Premium Pet Food Brand
What Worked
In Their Words
“This is not an if—I’ve already recommended Sigil to others in the eCommerce space. The platform is easy to use and the results speak for themselves.”
— eCommerce Manager at a Premium Pet Food Brand
Looking Ahead
This case shows what’s possible when a brand and its enforcement partner work in lockstep. With fewer unauthorized sellers in the ecosystem and stronger pricing control, this Premium Pet Food Brand is well-positioned for continued marketplace success.