From 27% to 100%: How a Premium Tool Brand Reclaimed the Amazon Buy Box
When this heritage tool brand began working with Sigil, they were losing control of their Amazon presence. Unauthorized resellers were dominating the Buy Box, driving down prices, and making it difficult for the brand to compete—on their own listings.
At kickoff, their Buy Box win rate was just 27%.
The Clean-Up Phase
Over the next 9 months, the brand and Sigil partnered to remove unauthorized sellers one by one—focusing on full-seller enforcement rather than playing whack-a-mole with individual listings.
The result?
100%
Restored
73%
Regained
The Ongoing Battle: Monitoring & Escalation
But the work didn’t stop there. Marketplace threats are always evolving—and staying clean requires constant vigilance.
Recently, Sigil’s monitoring flagged two new resellers attempting to gain Buy Box control. The brand was notified immediately, and enforcement is now underway again.
Brand protection is a process—not a project.
Why It Works
A Sustainable System
With Sigil in place, the brand now has a sustainable system for protecting its listings—month after month. Even as new sellers appear, they can act quickly, decisively, and with confidence.