Protecting Brand Integrity and Revenue on Amazon
How Bob’s Red Mill used Sigil to streamline enforcement and improve customer experience
The Opportunity
Bob’s Red Mill’s direct sales on Amazon have allowed the company to sell wholesome products to a broad range of consumers and to grow the Bob’s Red Mill brand through delivering uniform quality, freshness and price. Like many brands navigating marketplace growth, Bob’s Red Mill needed a scalable way to monitor and act on unauthorized third-party sales of Bob’s Red Mill products – without draining legal or operational resources.
“Our current process to address rogue third-party resellers was inconsistent and ineffective. And reseller activity was impacting our direct first-party business with Amazon.”
— Josh Wenzel, Key Account Manager
The Solution
Bob’s Red Mill partnered with Sigil to launch a more proactive, scalable enforcement process—going beyond MAP policies and cease-and-desist letters. In the first few months:
2,200+
1,000+
12%
$100K+
The Broader Impact
For Bob’s Red Mill, protecting customers comes first. By reducing unauthorized seller activity, the team ensured consumers were receiving fresh, high-quality product with a consistent experience aligned to the brand’s standards. Sigil made it easy to take action—without burdening legal or operational teams.
“Having a partner like Sigil who can help reduce unauthorized reseller activity ultimately gives our consumers the best experience with our brand.”
“It’s a low-risk solution that more than pays for itself.”
Why It Worked
A Trusted Partnership
For Bob’s Red Mill, brand protection isn’t just about removing unauthorized sellers—it’s about ensuring that every customer receives the fresh, high-quality product they expect. With Sigil, the team found a partner that makes enforcement easy, effective, and aligned with the brand’s commitment to excellence.